I am a UX/UI designer earning my Master's in Barcelona. I have a background in Graphic Design, but what sets me apart is storytelling. I can sift through data to find the most valuable pieces, and put them together into a meaningful story. Learn more about me.

Grocery Research


I revisited the project after learning more about User Research, how to present it, and how to make it meaningful to stakeholders. I worked at one of the first stores to implement an online shopping app, so I'm familiar with the customer and fulfillment sides of online grocery ordering. Still, my findings surprised me and reminded me that I am not the user.

The Future of Food in Barcelona This project has kept me up at night We started this project to help our professor find maple syrup Meet Pete: our original persona But Pete doesn't fit the study anymore I'm refocusing our analysis Pete must die Instead, meet Amira Amira spends hours making sure her food is halal. Pain points: meat and dairy Opportunities: an untapped market Recurring problems: language barrier and product comparison High quality photos solve both problems Search and filter are powerful Convenience is king Students want one-stop-shops Recommendations for the app Next steps: investigating new markets Moments of truth: students choices now will stick

Darkside


Darkside guitars is a custom guitar shop in Nebraska, USA. The owner, Aaron, has toured the world as a guitar specialist. What holds him back is his reach. Few people know about his business and he has almost no online presence. I hope that, with the right content strategy, I can help him solve this problem and bring in new clients.   Facebook   Instagram

Aaron has toured the world as a guitar specialist Searched for keywords. Custom guitar is less localized and more specialized. Me I am what makes us different. My art is a big part of my builds. Benchmarking, audience likes guitars played and technical details. Dave Grohl is our target audience. SMART Goal: get a website and a larger social media presence. Voice and tone: a heavy metal cat, a goth girl, and the band Pantera with a lime green background. Guy Fieri is the voice. Content and Message: Guitars in Action, Aaron the Expert, and Lift Each Other Up. Posting Calendar for Darkside Guitars Future for Darkside Guitars: more videos, more details. Future for Darkside Guitars: more videos, more details.

SkyeSpace


For SkyeSpace, I was challenged to apply habit-forming principles to app design. I mostly followed the Fogg Model and Pete Judo's Stop-Start-Stick method. I chose to push them to an extreme to create a gamified meditation experience. The irony is palpable, but I truly believe one can find inner peace with a cartoon sloth as well as anything.

Onboarding for Skyespace Onboarding for Skyespace Image: How often would you like to meditate? What time? Ok, let's start. Gamifying meditation Floating notifications make the sloth impossible to ignore.

ABOUT ME

Photo of a woman, brown hair, smiling

I am a UX/UI student at Barcelona Technology School (via University of Barcelona) with a background and degree in Graphic Design with both classic and innovative skillsets.

When I was a child, I would rearrange the buffet line at family picnics to the most efficient order possible, e.g., plates and utensils are always first, hamburger buns go before hamburgers. I want to apply all of these skills into the field of UX/UI. I want to make people’s lives easier, one app at a time. Check the source code to meet my web-building friend!

cassiegillette00@gmail.com       Resume      LinkedIn

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